Blend Commerce is a specialist Shopify Conversion Rate Optimisation agency and trusted Recharge partner. We help Shopify brands use subscriptions to grow predictable revenue, increase CLV and make it easier for customers to buy again.

Subscriptions are one of the strongest ways to grow revenue, but only when the customer journey is built properly. A subscription option hidden on a PDP is not enough. Customers need clarity, confidence, flexibility and a reason to commit.

How we use Recharge within CRO

CRO audits and recommendations: we review your customer journey, analytics and buying friction to identify where Recharge could support conversion, AOV, repeat purchase and long-term retention.

Subscription UX: we recommend and implement clearer subscription messaging, better PDP layouts, stronger subscribe-and-save positioning and easier plan selection.

Subscription A/B testing: we have run subscription-specific A/B tests for clients, helping brands understand which messaging, layouts and offers make customers more likely to subscribe.

Recharge implementation: we can support focused Recharge projects, from setup and migration support to theme integration, PDP improvements, subscription widgets and customer portal optimisation.

Tech stack alignment: we look at how Recharge should work alongside Shopify, Klaviyo, Rebuy, Octane AI, Reviews.io and other apps, so subscriptions feel part of the full customer journey.

Ongoing optimisation: for retained CRO clients, we review how subscriptions support conversion, AOV, churn reduction and repeat purchase, then recommend targeted improvements.

What you get

• CRO recommendations grounded in customer behaviour

• Clearer subscription journeys that reduce hesitation

• Stronger subscribe-and-save positioning

• Subscription A/B testing and optimisation opportunities

• Better integration between Recharge and your wider tech stack

• Practical implementation from a senior Shopify CRO team

Proof it works

One CRO programme for Azuna delivered +170% overall sales, +32% returning customer rate and +121% subscription rate by improving the subscription journey, product discovery and wider customer experience.

We do not just add a subscription option and hope customers choose it. We identify the friction, shape the subscription journey and help brands use Recharge to drive repeat purchase, retention and long-term revenue.

If you want Recharge to become a measurable part of your CRO and retention strategy, Blend Commerce is your Shopify CRO partner.